Opinions! I need opinions here.
Tell me what you think about advanced promo.
I was always a little skittish about promoting a book too soon. I learned this from other authors who had learned the hard way that if you spilled too much info about your upcoming release too soon, you stood the chance of having the release delayed or, in some horrifying cases, pulled out from under you completely.
I've known authors whose books were tied up production for months when their editor left their publisher and they found themselves with a new editor who asked for sweeping changes to a project that had been only weeks away from publication. I've known authors who spent money on fliers, ads, even radio spots announcing their book launch only to have the launch delayed by weeks or months.
With self-publishing, I have only myself to rely on, which takes away some of the guess work. I know no one will ask me to rewrite half my book a week before its debut. I know my launch dates are as set in stone as I can make them, and if I don't deliver as promised, I know where I live, so I can show up on my doorstep and demand an explanation from myself.
Nevertheless, I still worry that I won't be able to pull all this off as flawlessly as I imagine. So my question is, for a January release, when would you start to promote your book in earnest? I don't mean just mention that it's coming out, but releasing cover art, possibly exerpts or other snippets to whet readers' appetites?
I always felt, if I saw something about a book that looked interesting, any promo was wasted if I couldn't immediately go and buy the book because odds are I would forget about it if I had to wait months to get it.
So, hit me with your best promo advice - do or don't, is six months in advance too soon?