I'm big on reading reviews whether I'm getting ready to invest in a computer, buy a pair of socks, or watch a movie, so it should come as no surprise that I read book reviews.
Sometimes the reviews are for books I'm thinking about reading, sometimes they're for books I've never heard of, and sometimes (okay, obsessively) I read the reviews of my own books.
I read reviews of my own books for a couple of reasons.
1) I'm looking for quotes I can use in my marketing efforts.
2) I'm curious as to whether things I thought were cute/clever/engaging resonated with readers.
3) I want to be a better writer, so I study the reviews to see if multiple readers are pointing out the same issues. If they do, I consider whether I want to change my approach with the next book I write.
While I read my reviews, I know other writers who don't read any of the reviews for their books, and still others who only read reviews that appear in trade publications, none from general readers on sites such as GoodReads, Amazon or B&N.
What about you? Do you read reviews before reading certain books? Do you post reviews or ratings of your own? If you're a writer, do you dread reviews? Or do you look forward to them?