Okay, not really. I probably know less about book marketing than most of my published friends. Still, I'd like to tell you a little bit about what I'm doing. The jury's still out on whether any of this will work for me.
I ordered some really awesome postcards from Vistaprint. Awesome rates, awesome turnaround time, and an awesome end product - with one little flaw that is entirely my fault. When you look at the front and then turn it over to look at the back the way one naturally would, the back looks upside down. Since this was my first time designing a postcard, it's a live and learn sort of thing. Next order, I know to put the front image the other way. I'll be mailing those out to a select few people and then putting them in with the print copies I send out. 50 of those cost about $13.
The print copies... Well, I ordered 10 for this first go 'round. Five already have designated homes - Mom, MIL, and my three go-to gals. Another one will get marched down to the local bookstore and given as a gift to the owner, with the idea that if she likes it, she can talk it up if she chooses, and if not, then no harm done. I might also donate one to the local library, but so few people use it, I'm not sure if it would be a good ROI*. With the remaining copies, I'll hold a Goodreads contest, and maybe a FB contest.
I also created bookmarks. I used my own ancient program - MS Image Composer. If you've never heard of it, that's because it came pre-packaged with MS Frontpage website design software back in the late 90s. I like it because I've used it for over a decade and it's easy for me (even if I lost some functionality when I upgraded my Windows - they're no longer compatible.) Anyway, I created a front and a back, and then loaded them into the company's templates. They looked good in the preview. We'll see how they look when they get here. If they're good, I'll be sending them out and sticking them in books I send out, and leaving them at various places, etc. 25 of those cost me about $17 (after expedited shipping).
Other than that, I've been trying to chat up the book online where I can - and where I won't be perceived as a pushy bitch. I'm still playing with MailChimp to determine how to make an interesting newsletter readers will actually enjoy signing up for. Every time I got to the site, though, I get frustrated with myself and walk away. I'll conquer it eventually.
So, tell me, what types of marketing get you to buy a book? Does swag really work for you? If you win a free book, are you more inclined to read it right away and review it, or does it sit on your shelf gathering dust? And if you're in the position to market books, what seems to work for you?
*ROI = Return on Investment. For me, it basically means how many books will I have to sell from the marketing idea to cover the costs and make a little profit?